European Parliament Library

The practice of government public relations, edited by Mordecai Lee, Grant Neeley, Kendra Stewart

Label
The practice of government public relations, edited by Mordecai Lee, Grant Neeley, Kendra Stewart
Language
eng
Index
no index present
Literary Form
non fiction
Main title
The practice of government public relations
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
754582417
Responsibility statement
edited by Mordecai Lee, Grant Neeley, Kendra Stewart
Series statement
American Society for Public Administration book series on public administration and public policy
Summary
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies--including Web 2.0 and rapidly emerging social media--to craft and maintain a positive public image
Table Of Contents
Government public relations : what is it good for? / Mordecai Lee -- Media relations / Jerome Sadow -- Government websites / Napoleon Byars -- Public information campaigns / Jenifer E. Kopfman and Amanda Ruth-McSwain -- Crisis public relations for government communicators / Brooke Fisher Liu and Abbey Blake Levenshus -- Web 2.0 / Leila Sadeghi -- Strategic communication planning / Diana Knott Martinelli -- Ethics in government public relations / Shannon A. Bowen -- Doing right and avoiding wrong with the law and politicians / Kevin R. Kosar -- Internal public relations for personal and program success / Anne Zahradnik -- Using monitoring and evaluation to measure public affairs / Maureen Taylor
Classification
Mapped to