European Parliament Library

Airline e-Commerce, log on. take off, Michael Hanke

Airline e-Commerce, log on. take off, Michael Hanke
Bibliography note
Includes bibliographical references and index
Main title
Airline e-Commerce
Oclc number
Responsibility statement
Michael Hanke
Sub title
log on. take off
Since the first few airline tickets that were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: * E-Products * E-marketing * E-Sales and Distribution * Web Customer Service * E-Commerce Organizations * E-Commerce Strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the competitive ramifications of airline e-commerce within certain corporate areas and to take effective action for a successful e-commerce strategy
Table Of Contents
1. Introduction -- 2. Digital airline e-commerce properties in airline e-commerce -- 3. Airline e-marketing -- 4. Airline e-sales & distribution -- 5. Multi-channel customer service fror web travelers: a guide & how to optimize it -- 6. The airline e-commerce organization -- 7. Airline e-commerce strategy
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