European Parliament Library

PR, create a PR sensation, whatever your budget, whatever your business, Cathy Bussey

Label
PR, create a PR sensation, whatever your budget, whatever your business, Cathy Bussey
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
PR
Nature of contents
dictionaries
Oclc number
1024279626
Responsibility statement
Cathy Bussey
Series statement
Brilliant
Sub title
create a PR sensation, whatever your budget, whatever your business
Summary
Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Covering every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. Brilliant Outcomes : Learn how to present yourself or your business to the public. Understand the elements of a PR campaign and how to pitch to the media. Find out how to manage a crisis. Discover the power of social networking and how to get noticed online
Table Of Contents
What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps
resource.variantTitle
PRCreate a PR sensation, whatever your budget, whatever your businessBrilliant public relationsPublic relationsCreate a public relations sensation, whatever your budget, whatever your business
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