European Parliament Library

Tourism marketing in Bangladesh, an introduction, edited by Azizul Hassan

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh's tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh's experience and success
Table Of Contents
Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Lists of figures -- Lists of tables -- Lists of contributors -- Introduction -- Part 1 Tourism marketing overview -- 1 Tourism marketing in Bangladesh -- Part 2 Services and products of tourism -- 2 Existing tourism products and service offers in Bangladesh -- 3 Tourism and air transport sustainability in Bangladesh: the role of technology -- 4 Socio-economic impacts of accommodation on tourism development: Bangladesh perspective -- 5 Tourist transportation in Bangladesh -- Part 3 The role of marketing in strategic delivery
Literary Form
non fiction
Includes index
Physical Description
1 online resource (361 pages).
Specific Material Designation
Form Of Item

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