European Parliament Library

It's the customer, stupid!, 34 wake-up calls to help you stay client-focused, Michale Aun

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths a
Table Of Contents
It's the customer, stupid!: 34 wake-up calls to help you stay client-focused; Contents; Foreword: Jeffrey Gitomer; Acknowledgments; Chapter 1: Unhappy Customers Will Not Only Fire You But They Will Tell Others!; Chapter 2: Great Customer Service Is About Getting the Client's Feedback; Chapter 3: Fix the Problem; Don't Fix the Blame; Chapter 4: Always Give Them a Baker's Dozen; Chapter 5: Trust, Once Violated, Negates a Relationship; Chapter 6: Somebody Has to Take Out the Trash!; Chapter 7: You Are Not the Enemy but Part of the Solution; Chapter 8: Communication Skills Mean Everything
Literary Form
non fiction
1st edition
Includes index
Physical Description
1 online resource (255 p.)
Specific Material Designation
Form Of Item

Library Locations

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