European Parliament Library

Data-driven campaigning and political parties, five advanced democracies compared, Katharine Dommett, Glenn Kefford, and Simon Kruschinski.

Challenging the often-hyperbolic claims that have been made around the use of data in election campaigns for voter manipulation and suppression, this book provides unrivalled evidence of how parties actually behave. It shows that data-driven campaigning practice is not inherently problematic or new, but neither is it uniform, rather systemic, regulatory and party level factors affecting the nature of campaigning. Providing detailed empirical examples from Australia, Canada, Germany, the UK and US, this book shows how parties campaign and explains why parties differ, thereby resetting prevailing understanding of the role of data in campaigns
Table Of Contents
Cover -- Series -- Data-Driven Campaigning and Political Parties -- Copyright -- Contents -- Acknowledgments -- 1. Introduction -- 2. Theoretical Framework -- 3. Data -- Practitioner Perspectives on Data -- 4. Analytics -- Practitioner Perspectives on Analytics -- 5. Technology -- Practitioner Perspectives on Technology -- 6. Personnel -- Practitioner Perspectives on Personnel -- 7. Explaining Variation in Data- Driven Campaigning -- 8. Conclusion -- Notes -- References -- Index
Literary Form
non fiction
Also issued in print: 2024
Physical Description
1 online resource (257 pages)
Specific Material Designation
Form Of Item

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