European Parliament Library

Universal UX design, building multicultural user experience, Alberto Ferreira

Summary
Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy. In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture. The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design. Teaches how to optimize design using internationalization techniques Explores how to develop web and mobile internationalization frameworks Presents strategies for effectively reaching a multicultural audience Reviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design
Table Of Contents
PART I. Grey Matter -- Are you experienced? -- The universal totem pole -- Across the dashboard -- PART II. Magnum Impulse -- Worlds within worlds -- Mental manifests -- PART III. About Face -- Cutting copy -- Global designs -- A thousand pictures -- Conclusion: spirits in a digital world
Language
eng
Literary Form
non fiction
Copyright
Edition
1st edition
Physical Description
1 online resource (xii, 230 pages), illustrations (chiefly color), portraits
Specific Material Designation
remote
Form Of Item
online
Isbn
9780128024072

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