European Parliament Library

Doing business in South Asia, a case study collection, edited by G.V. Muralidhara

"This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organisations operating in South Asia. The collection includes fifteen short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localisation strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations. In addition, there is a comprehensive chapter with guidance to students for case preparation and analysis. Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning"--, Provided by publisher
Table Of Contents
Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Acknowledgements -- List of Figures -- List of Tables -- List of Contributors -- Introduction -- Part I Introductory Chapter: Success in a Case Class - Resource for Students -- 1 Case Preparation and Analysis for Students -- Part II Strategic Management -- 2 Air India: Can Tata Group Bring Back the Glory and Make It Profitable Too? -- Part III Localization Strategies of Global Companies -- 3 China Mobile in Pakistan: Zong's Vision, Strategy, and Growth -- 4 What's in a Name? Strategic Challenges in Targeting and International Branding: Glocalization Lessons from a Beer Brand's Market Entry in Nepal -- Part IV Strategic Challenges -- 5 HDFC Bank: Can It Overcome Technology Issues and Get Back on Growth Track? -- 6 India Post Payments Bank: Postal Services to Banking - Will the Journey Be Smooth? -- 7 Prana Healthcare -- Part V Emerging Global Brands -- 8 Readymade Garment Industry in Bangladesh: Can It Retain the Lead in the Global Market? -- Part VI Digital Transformation -- 9 Jupiter: A Neobank Revolution in the Indian Banking System -- 10 Unified Payments Interface: Revolutionizing Digital Payments in India -- Part VII Sustainability -- 11 ITC's e-Choupal 4.0: Harnessing Digital Technologies to Empower Indian Farmers -- Part VIII Inclusive Businesses -- 12 Unilever Pakistan: Creating a Gender-balanced Business -- Part IX Businesses Promoting Gender Equality in Society -- 13 Shuttle: Fearless Drive -- Part X Economic Development -- 14 Farm Sector Reforms in India: A Tough Road Ahead for the Government -- 15 Sri Lanka in Crisis: A Difficult Road Ahead? -- 16 Bangladesh: The Leading Star in South Asia - Can It Sustain the Momentum? -- Index
Literary Form
non fiction
Physical Description
1 online resource (180 pages)
Specific Material Designation
Form Of Item

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