European Parliament Library

Up and out of poverty, the social marketing solution, Philip Kotler and Nancy R. Lee

Table Of Contents
Part 1: Understanding the poverty problem and its broad solutions. Why poverty hurts everyone -- Examining a barrel of current solutions -- The social marketing solution -- Part 2: Applying marketing perspectives and solutions. Segmenting the poverty marketplace -- Evaluating and choosing target market priorities -- Determining desired behavior changes -- Understanding barriers, benefits, and the competition for change -- Developing a desired positioning and strategic marketing mix -- Part 3: Ensuring an integrated approach. Developing a social marketing plan -- The public sector's role in poverty reduction -- The nonprofit sector's role in poverty reduction -- The private sector's role in poverty reduction -- Getting the three sectors to work together
Literary Form
non fiction
Physical Description
xxv, 341 p. :, ill. ;, 24 cm

Library Locations

  • EP Library Brussels

    60 rue Wiertz, Brussels, B-1047, BE