European Parliament Library

Comedy, Cameos, and Campaign Communication, Leveraging Entertainment Media to Win Elections and Advance Policy, Jason Turcotte - electronic bk

Summary
This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media
Table Of Contents
Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Acknowledgments -- 1 The long tail: the effects of media choice and audience fragmentation on the campaign process -- 2 Merch, fandom, and sports metaphors: the commodification of the modern campaign -- 3 From daytime talk to late-night punchlines: campaign strategy and soft news -- 4 Sitcoms and satire: the art of the political cameo -- 5 Partnerships in pop culture: courting the celebrity endorsement -- 6 The instaworthy campaign: gaming, streaming, and social media -- 7 Trivialization or accessibility? The democratic implications of entertaining the electorate -- Index
Language
eng
Literary Form
non fiction
Copyright
Edition
First edition.
Note
Includes index
Physical Description
1 online resource (122 pages)
Specific Material Designation
remote
Form Of Item
online
Isbn
9781003827818

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