European Parliament Library

Made in Italy and the luxury market, heritage, sustainability and innovation, edited by Serena Rovai and Manuela De Carlo

"Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural and social phenomenon and textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualised as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book - through an analysis of diverse cases - answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage and tradition to major forces of change and innovative, entrepreneurial adaptations in the twenty-first century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars and upper-level students across the fields of luxury management and marketing, brand management, consumer behaviour as well as sustainability"--, Provided by publisher
Table Of Contents
Preface -- Author Biographies -- Introduction: Luxury "Made in Italy" -- SECTION I -- 1. The Luxury Industry and "Made in Italy": New Perspectives and Challenges -- 2. Consumers' Commitment to Brand Recognition: Diesel Sustainability Strategy for "Responsible Living" &amp -- the Second-Hand -- 3. Luxury and Sustainability in Shopping Experiences: Vogue Talents and the New Awareness for Sustainable Social Fashion -- 4. Facing the Global Customer: 10 Corso Como Innovative Path -- 5. The New Road to Certified Sustainability in Luxury: Beachwear and Lingerie -- SECTION II -- 6. Luxury Made in Italy in Transition and the Sustainable Engagement: Cases from Different Sectors -- 7. Luxury Yachting and Sailing - Opportunities and Challenges of Sustainable Development for Italian Boating Industry: The Ferretti Group Case -- 8. Case Study Cucinelli: Servant and Ethical Leadership for Social Responsibility and Humanism -- 9. Italian Luxury: Between Tradition and Storytelling: The Gucci Case -- 10. Integrating Sustainability in Luxury Hospitality Experiences: The Italian Way of the Principe di Savoia -- 11. Luxury Household and Design: Kartell Loves the Planet -- 12. Place Heritage and Corporate Heritage as Levers for Sustainability: The Ferragamo Case -- 13. Sustainable Luxury Trajectories for "Made in Italy" Wine Businesses: The Cantine Ferrari Case -- SECTION III -- 14. Luxury "Made in Italy" Start-ups and the Sustainable Innovation Challenge -- 15. Rifò and Prato Recycling Capital -- 16. How to Combine Sustainability and Authenticity in Luxury Brands: An Insight into the Case of La Milanesa -- 17. ACBC and the Impossible Challenge of Quality Non-Leather "Made in Italy" -- 18. Sustainably Small, Successfully Slow: Artisanal Excellence and the New Made in Italy - The Case of Bespoke Tailoring -- Conclusion: Luxury "Made in Italy" and Sustainability
Literary Form
non fiction
Physical Description
1 online resource (309 pages).
Specific Material Designation
Form Of Item

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