European Parliament Library

Facets of corporate identity, communication, and reputation, edited by T.C. Melewar

Contributor
Summary
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to i
Table Of Contents
Book Cover; Title; Copyright; Contents; Illustrations; Contributors; Acknowledgements; Part I: Corporate Identity; Chapter 1 Explicating the relationship between identity and culture: A multi-perspective conceptual model; Chapter 2 An epiphany of three: Corporate identity, corporate brand management, and corporate marketing; Chapter 3 Non-traditional expressions of organizational visual identity: Reaching consumers through alternative means; Chapter 4 Illustrations of the internal management of corporate identity; Part II: Corporate communications
Language
eng
Literary Form
non fiction
Note
Description based upon print version of record
Physical Description
1 online resource (252 p.)
Specific Material Designation
remote
Form Of Item
online
Isbn
9781134136124

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