European Parliament Library

Doing semiotics, a research guide for marketers at the edge of culture, Laura Oswald

Summary
Using applied semiotics, this text shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers
Language
eng
Literary Form
non fiction
Edition
First edition.
Note
This edition also issued in print: 2020
Physical Description
1 online resource, illustrations (black and white, and colour).
Specific Material Designation
remote
Form Of Item
online
Isbn
9780192555182

Library Locations

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