European Parliament Library

Airline operations and management, a management textbook, Gerald N. Cook and Bruce G. Billig

Contributor
Summary
"Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples, a range of international case studies exploring real-life applications, new or increased coverage of key topics such as the pandemic, state aid and new business models, new chapters on fleet management and labor relations and HRM and lecture slides for instructors. This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area"--, Provided by publisher
Table Of Contents
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Figures -- Tables -- Goal of Airline Management and Operations -- 1 Historical Perspective -- 1.1 Introduction -- 1.2 Transportation and Commerce -- 1.3 The Earliest Airlines -- 1.4 Regulation -- 1.5 Government-Supported Airlines -- 1.5.1 British Airways -- 1.5.2 Qantas -- 1.6 US Air Mail -- 1.7 Economic Regulation -- 1.8 CAB Economic Regulation 1938 to 1978 -- 1.9 Advances in Aircraft Technology -- 1.10 Post-War Airline Growth -- 1.11 The Jet Age -- 1.12 US Deregulation -- 1.12.1 The Airline Deregulation Act of 1978 -- 1.12.2 Post-Deregulation Evolution -- 1.12.3 US Deregulation Results -- 1.12.4 CAB in Retrospect -- 1.13 Deregulation in Europe and China -- 1.13.1 Europe -- 1.13.2 China -- 1.13.3 Comparison of Deregulation Outcomes -- 1.14 Airline Industry Today -- 1.15 Summary -- 1.16 Case Study: India -- References -- 2 Supply and Demand for Air Transportation -- 2.1 Introduction -- 2.2 Size, Scope, and Economic Importance -- 2.3 Factors Driving Global Air Transportation Growth -- 2.3.1 Globalization -- 2.3.2 Demographics -- 2.3.3 Regulation -- 2.3.4 Factors of Production -- 2.4 Air Cargo -- 2.5 Forecasting Air Travel -- 2.5.1 Macroforecasting -- 2.5.2 Route Level Microforecasting -- 2.5.2.1 Passenger Segmentation -- 2.5.2.2 Variation in Demand -- 2.5.3 Demand -- 2.5.4 Supply -- 2.6 New Route -- 2.7 Summary of Factors Affecting Airline Demand and Supply -- 2.8 Summary -- 2.9 Case Study: JetBlue to London -- References -- 3 Route Structure -- 3.1 Introduction -- 3.2 History -- 3.3 Generic Route Structures -- 3.4 Linear -- 3.5 Point-To-Point -- 3.5.1 Fast, Cheap, and Independent -- 3.5.2 Limited to Large Markets -- 3.5.3 Example: Ryanair -- 3.6 Hub-And-Spoke -- 3.6.1 Operation -- 3.6.2 American Airlines Dallas-Ft. Worth Hub -- 3.6.3 Advantages
Language
eng
Literary Form
non fiction
Copyright
Edition
Second edition.
Physical Description
1 online resource (xvii, 394 pages), illustrations, maps
Specific Material Designation
remote
Form Of Item
online
Isbn
9781003290308

Classification

Library Locations

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